Greg Ashley | Chief Strategy Officer
As Chief Strategy Officer at Replay, Greg drives business growth; conceptualizes and develops the vision, market positioning and design direction for Replay’s projects; oversees the organization’s strategic direction and business planning initiatives; and mitigates development risk while optimizing revenue growth through Replay’s industry-leading strategic marketing and sales functions. With offices in Vancouver, Scottsdale, Healdsburg, and Park City, Replay has a $2 billion portfolio in various stages of development.
For the past 25 years, Greg has been instrumental in delivering thousands of homes and multi-billions in revenue globally in the residential, resort, branded residence, and destination real estate development sectors. As a results-driven leader, he has the time-tested ability to envision and conceptualize market-leading real estate and hospitality projects, develop strategic plans to optimize real estate performance, build strong teams, brands, and corporate cultures, engineer enduring business platforms that attract great people, and pioneer concepts that become industry standards.
Prior to joining Replay, Greg was Founder and President of Intrawest’s global real estate development services and marketing and sales organization, ‘Playground’. Under his leadership, in just 5 years Playground grew to be one of Intrawest’s highest profile businesses, with over 500 employees and operations on 5 continents, generating over $6 billion in real estate revenue. Following his tenure with Intrawest, Greg was President and Partner of the Los Angeles based Kor Group (Viceroy Hotel Group), a global, design-centric luxury hotel operator and real estate developer. Greg also served as President, Residential, for the global real estate organization Colliers International.