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Cate Thero
 
Cate Thero / EVP, Sales + Marketing



As Replay's EVP of Sales & Marketing, Cate works closely with the resort teams to develop the strategies and tactics they require to reach their annual revenue goals by successfully completing strategic growth initiatives, by implementing repositioning procedures, and by deploying technological enhancements to enable more targeted and nimble sales and marketing execution. Cate also is the leader of Replay's Total Resort Management (TRM) group, creating alliances with strategic partners, identifying potential new resort prospects to introduce to Replay's TRM services, and nurturing new resorts in the contracting and on-boarding process for resort management.

Prior to joining Replay, Cate was the Managing Principal of Resort Consulting Associates where she led consulting teams in evaluating the potential market demand for new resort developments and/or renovations as well as creating the marketing and sales repositioning strategies to create incremental demand and enhance the value of hotel, marina and ski resort operations. Cate was also the VP of Marketing & Sales for the Intrawest Resort Operations Group, which was the owner-operator of 13 resorts with over $400 million in annual revenues and 7,800 lodging units under management. Prior to joining Intrawest, Cate was the General Manager of Bear Mountain in California, with responsibility for all aspects of the ski and golf resort operations. Cate holds a degree in Finance and International Management from Georgetown University and an MBA degree from Harvard Business School.


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analytics 


Having travelled to over 60 countries, Cate loves to explore new places, ideas, foods and cultures and is frequently found exploring via kayak, canoe or sailboat.
Cate Thero  



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